Gaining Amazon’s Prime badge should be every seller’s initial goal when first selling on the marketplace. Owning the blue badge tells consumers that your product can be shipped and delivered much faster than those without it and almost guarantees that your product will win the buy-box further improving visibility of your listing. Moreover, consumers are more likely to trust a seller which holds the Prime badge over one without so you will find your conversions and customer spend will increase in relation to your competitors. But how does a brand achieve the Amazon Prime badge? Read on to find out…
Since vendors sell straight to Amazon, all their products will automatically be Prime badge eligible as they will be sold by Amazon via their own warehouse and distribution service. However, for those with a seller account, all is not lost. There are 2 ways in which a seller can get the Amazon Prime badge. These two options are Fulfillment by Amazon (FBA) & Seller-Fulfilled Prime (SFP)
Does your product have the Amazon Prime badge, but sales still need help?
The Prime badge isn’t the be-all and end-all of selling on Amazon. Even if you have the blue badge, there might be another seller who has it too. Therefore, if your listings aren’t optimised then you may still lose out on winning the buy-box. Our Amazon data experts have technology in place which can tell you exactly what it is about your listing that is letting you down. Whereas our content team and account management crew can fix it to ensure that the buy-box is yours for the taking. Contact us today for a free audit and find out what we can do for your brand.